When planning a meeting or event, it’s so important to consider all stakeholders—everyone from the organization’s senior-level management to the attendees themselves.

As business leaders weigh the costs associated with productivity downtime and travel-related expenses, the return on investment (ROI) of planning or attending a meeting or conference is being held to a higher standard. And, ultimately, business leaders and attendees just want to know: What will I/my attendees learn? What can I/they do with this new information? And, how can I/they use it to impact the organization’s bottom line? 

That’s why it’s so critical for meeting planners and event organizers to think strategically about the content of their meeting or conference, and whether or not it will demonstrate value and deliver long-term, sustained results. Both business leaders and attendees alike are looking for defined outcomes in the form of knowledge that equips themselves and their employees with new skills or ways of thinking to positively impact the bottom line. 

In fact, according to the American Express 2016 Global Meetings and Events Forecast, training meetings are currently experiencing the largest growth in the industry, outpacing all other types of meetings, marking a significant new shift in creating face-to-face meetings that enhance learning, team building and professional development.

To meet the needs of this growing trend, Disney destinations offer a solution that can’t be found anywhere else—unparalleled professional development content by Disney Institute. Exclusively available to meeting and convention groups holding onsite events at Walt Disney World Resort in Florida, Disneyland Resort in California and Aulani, a Disney Resort & Spa in Hawaii, Disney Institute offers the opportunity for immersive learning grounded in solid business results.

As the trusted, authoritative voice on the Disney approach to customer experience, Disney Institute uses business insights and time-tested examples from Disney parks and resorts worldwide to inspire individuals and organizations to enhance their own customer experience using Disney principles as their guide. Facilitated by experienced Disney leaders, these sessions offer attendees a look at our best practices in the areas of LeadershipService and Employee Engagement.

Unlike other speakers who might just talk about a particular topic, Disney Institute sessions take the learning one step further by providing attendees the opportunity for immersive learning through first-hand observation. These facilitator-led field experiences into the “living laboratory” of our parks and resorts allow attendees the opportunity to explore our business firsthand. These powerful professional development opportunities are not about becoming Disney, but rather by learning to think how we think, and how to adapt these principles into participants’ own business environments and personal careers.

From inspiring your attendees with a high-level introduction to immersing your group in a more in-depth program to spark idea generation, a variety of formats are available to meets your group’s specific needs, including Keynote Presentations, Team Building Experiences, One-Day Programs and Multi-Day Programs. Learning outcomes will vary based upon the format(s) selected, ranging from a high-level introduction to the Disney approach, to a highly experiential learning opportunity including group activities, field experiences and special access to Disney leaders.

To learn more about engaging Disney Institute for professional development content for your next meeting or event held at Walt Disney World Resort in Florida, Disneyland Resort in California and Aulani, a Disney Resort & Spa in Hawaii, submit a Request for Proposal or Contact Us to speak directly with a Disney representative. 

Have you noticed an increase in attendee expectations regarding meeting content that provides defined learning outcomes? Tell us on Facebook and Twitter!