Dear Meeting and Event Planners,
In Director Amy Pfeiffer’s introduction to this Disney Meetings Thought Leadership Series, she shared seven key factors that meeting planners should take into account when trying to engage and reach millennial attendees: fun, flexibility, interactivity, uniqueness, responsibility, convenience, authenticity, and, most importantly, emotional connection.
As Director of Sales & Services for the Disneyland Resort in California, I will share how this Disney destination delivers on these key elements for your Disney meeting or event. For planners looking to convene with their organization at the Disneyland Resort, there are two noteworthy elements that this location specializes in – uniqueness and convenience.
Let’s take a look at some examples of how planners can successfully reach this influential generation of attendees with a meeting or event at the Disneyland Resort:
Unique and Creative Experiences
As the first Disney Theme Park ever created, our team knows how to develop unique, creative, and innovative experiences. We are always pushing ourselves to deliver an event that is even more spectacular than the last and finding new ways to engage our audiences. One example of a fully-immersive event concept created by our Disney team is a “Roaring 20s” gala, which can be held in any of our Disneyland Resort Hotels.
From the moment attendees enter the event space, they are transported to a lavish 1920s estate to experience an elaborate affair, complete with an art deco-influenced entryway, doormen, and period-inspired actors/actresses entertaining attendees with vintage flair. Attendees can explore six specific rooms, including “The Grand Salon”, which allow them to be in the midst of the action. No detail is left out, as the décor includes deco-style scenic elements and vintage French-inspired artwork. As a truly unique and custom experience, our team can personalize this event concept to meet any group’s needs, highlighting every detail to completely immerse millennial attendees in the setting and the story.
A Convenient, Accessible Location
Everything the Disneyland Resort has to offer—from Disneyland Park and Disney California Adventure Park, to Downtown Disney District—is safe, secure, and literally just footsteps away. Whether your millennial attendees stay in a newly-renovated Guest room at Disney’s Grand Californian Hotel & Spa, collaborate for a brainstorming session with their peers in the Blue Sky Suite in the Disneyland Hotel, or convene in a versatile meeting space like the Disneyland Hotel Grand Ballroom, everything is within walking distance, satisfying attendees’ interest in promoting fitness, health, and wellness. Your attendees will be able to appreciate the convenience and accessibility of this truly immersive, one-of-a-kind Disney destination – all while feeling an emotional connection to the location.
Uniqueness and convenience - these are just a few of the ways planners can reach and engage their millennial attendees with a meeting or event at the Disneyland Resort. Planners can emphasize these valued qualities and create an emotional connection with all attendees through the transformational experiences, extraordinary settings, and legendary service they can only receive at our Disney destinations.
Thank you for joining us throughout this Disney Meetings Thought Leadership Series. We hope that by sharing the criteria you need to emotionally connect with your millennial attendees, you have the planning insights needed to fully engage and immerse this influential generation. We hope you consider planning your next meeting or event at Walt Disney World Resort in Florida, or Disneyland Resort in California. Stay tuned for our next Thought Leadership Series!
Tell us – How are you adapting your meeting plans to appeal to the wants and needs of millennial attendees? Let us know your thoughts on Facebook, Twitter, or LinkedIn using #DisneyMeetingsBlog.
We're eager to help you create the perfect meeting or private event for any size group, theme and objective. To speak with a Disney Meetings representative about our pricing and options available at our Disney Parks & Resorts destinations in Florida, California, Hawaii, or at our international destinations, please Contact Us or Submit a Request for Proposal. Or, Sign Up to stay in touch and continue learning more about Disney meetings and events.