Case Studies & Testimonials

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Inaugural celebration of sales excellence showcases Disney's MICE magic

To applaud the joint success of Hong Kong Disneyland Resort and its valued travel trade partners over the past six years, particularly the banner year of 2011, the Resort inaugurated the ultra-exclusive "Celebration of Sales Excellence 2011" soiree at Hong Kong Disneyland Hotel in March 2012.
 
The Disney cast took its imagination to a whole new level to stage the most magnificent and memorable moments in order to reward the industry's top achievers. The ceremony kicked off in a glamorous fashion as these VIPs walked down the sweeping grand staircase. They were personally welcomed by enchanting Disney dancers and led to the Cinderella Ballroom, which was transformed into a posh old-Hollywood nightclub.
 
Throughout the award dinner, Disney's vibrant cast of singers, dancers and musicians, presented world-class entertainment that was truly a feast for the eyes and ears. The grand finale took the evening to a crescendo, ending on a high note when a full force of Disney friends entered in a shower of confetti for the much anticipated Disney photo moment – by then, there was certainly no need to remind all the trade partners to smile!
 
Though the trade partners have certainly seen the best that the travel industry has to offer, the Resort still managed to surprise and impress each and every one. "There were so many spectacular performances throughout the night," said one of the travel trade partners. "I felt like I was attending the Oscars!"